Pretty Kubyane, the founder of eFama, has been awarded the Wired4Women Tech Entrepreneur Award, recognizing her contributions to the agritech sector. The award was announced on May 5, 2026, celebrating her innovative work in leveraging technology to support small-scale farmers.
eFama, a platform developed by Kubyane, focuses on providing digital tools and resources to farmers in South Africa, helping them improve productivity and access markets. The Wired4Women award highlights women entrepreneurs in technology who are driving change in their communities.
Kubyane's achievement underscores the growing role of women in tech and agritech innovation in Africa. The award ceremony took place in Johannesburg, with Kubyane expressing gratitude for the recognition and reaffirming her commitment to empowering farmers through technology.