Choufli, a technology platform specializing in used vehicle valuation, has officially launched in Morocco. The company states it is the first Moroccan platform to use artificial intelligence (AI) and a proprietary data hub for this purpose.
The platform aims to bring transparency to the used car market by providing instant, data-driven estimates. It analyzes factors such as vehicle model, age, mileage, and market trends sourced from its database.
According to the company, this AI-driven approach is designed to help both buyers and sellers make more informed financial decisions. The launch represents a significant digital shift in Morocco's automotive sector.