China's Cyberspace Administration (CAC) has released draft rules aimed at regulating the use of artificial intelligence to generate human figures online. The proposed measures, open for public comment until May 20, 2026, would require clear labeling of AI-generated human images, audio, and video, and mandate that such content not be used for malicious purposes like spreading fake news or fraud.
The move follows the viral popularity of AI-generated personas, such as the virtual singer "Pin," who gained millions of followers by covering songs by artists like Rene Liu. While entertaining, authorities warn such technology poses significant risks, including identity fraud, data security threats, and the potential to disrupt social order by spreading misinformation.
The draft rules stipulate that service providers and users must not use AI-generated human content to produce, duplicate, publish, or disseminate illegal information. They also emphasize the protection of personal information and intellectual property rights. This regulatory step is part of China's broader effort to establish governance frameworks for rapidly evolving generative AI technologies.
