The 2026 Cannes Film Festival, held from May 12 to 23 on the French Riviera, is in full swing. The event, known for its glamorous red carpets and high-profile film premieres, also features a significant presence of luxury jewelry brands. On the Croisette, attendees have been spotted wearing pieces from houses like Chopard, which has been an official partner since 1998.
This year's lineup includes a mix of international films, with several premieres generating buzz. The festival's official competition features 22 films vying for the Palme d'Or, with jury president Greta Gerwig leading the selection. Red carpet appearances have included stars like Marion Cotillard and Timothée Chalamet, who presented new projects.
Beyond the screenings, the festival is a hub for luxury marketing. Jewelry brands host private events and loan pieces to celebrities for photo calls. The presence of 'des youyous' (traditional Moroccan cries of joy) has been noted at some screenings, reflecting the diverse cultural influences at the event.
