Apple is set to relaunch its Apple Intelligence and Siri platforms with new Apple Foundation Models, according to reports. The company aims to maintain its strong stance on user privacy and data security, even as it partners with Google for certain AI services.
During WWDC 2024, Apple introduced a hybrid system for on-device and cloud-based AI processing, emphasizing privacy. The new Foundation Models are expected to enhance Siri's capabilities while keeping data processing local when possible.
Apple's partnership with Google involves using Google's AI models for some tasks, but Apple insists that user data will not be shared or used for training purposes. The company has implemented privacy safeguards, including on-device processing and differential privacy techniques.
The relaunch is part of Apple's broader strategy to compete in the AI space while differentiating itself through privacy. The new Siri is expected to be more conversational and capable of handling complex tasks, all while respecting user privacy.
