As of August 13, 2026, a rumor circulating on X (formerly Twitter) claims that Apple will increase the price of all existing iPhone models, as well as upcoming models expected to launch next month, by $100. The tipster, whose identity has not been verified, did not provide specific evidence or details about the purported price hike.
Apple has not made any official announcement regarding price changes. Historically, Apple has adjusted iPhone prices in certain regions due to currency fluctuations or tariff changes, but a uniform $100 increase across all models would be unprecedented in recent years.
The rumor comes ahead of Apple's expected September event, where the company typically unveils new iPhone models. Analysts suggest that if a price increase were to occur, it might be limited to specific models or regions, rather than a blanket $100 hike.
Until Apple confirms any changes, consumers and investors should treat this rumor with caution. Apple's official website and press releases remain the only reliable sources for pricing information.
