In an interview with the BBC published on July 25, 2026, Jeff Gattis, Amazon's head of gaming, predicted that dedicated gaming hardware such as consoles and gaming PCs will become obsolete as cloud gaming becomes more accessible. He cited the rising cost of owning such hardware as a key driver for this shift.
Gattis stated, 'The cost of a high-end gaming PC or a new console generation is becoming prohibitive for many players. Streaming services like Amazon Luna offer a more affordable and flexible alternative.' He emphasized that improvements in internet infrastructure and latency reduction are making cloud gaming viable for a broader audience.
Amazon Luna, launched in 2022, competes with services like Microsoft's Xbox Cloud Gaming and Nvidia GeForce Now. The global cloud gaming market is projected to grow significantly, though adoption varies by region due to internet speed disparities.
Industry analysts note that while streaming may reduce the need for local hardware, challenges remain, including data caps, input lag, and game library limitations. Gattis acknowledged these issues but expressed confidence that technological advancements will resolve them over time.
