Australian hatmaker Akubra is marking its 150th anniversary in 2026, a milestone that underscores the enduring appeal of handcrafted products in an increasingly automated world. The company, known for its iconic wide-brimmed hats, has been family-owned since its founding in 1876 by Benjamin Dunkerley in Sydney.
Current CEO Natalie Culina, a descendant of the founder, emphasizes that the secret to Akubra's longevity lies in its commitment to craftsmanship and its workforce. 'It's about the hands behind the hat,' she said, highlighting the skilled artisans who still shape each hat using traditional methods. The company employs around 100 people at its factory in Kempsey, New South Wales, where hats are made using fur felt from rabbit and hare pelts.
Akubra's history is intertwined with Australian identity, from its use by soldiers in both World Wars to its adoption by farmers, celebrities, and even royalty. The brand has become synonymous with the Australian outback and is worn by figures such as actor Paul Hogan and musician Keith Urban. In 2019, Akubra was inducted into the Australian Fashion Hall of Fame, cementing its cultural significance.
Despite the challenges of modern manufacturing, Akubra has maintained its production in Australia, bucking the trend of offshoring. The company's dedication to quality and local employment has earned it a loyal customer base both domestically and internationally. As Culina notes, 'We're not just making hats; we're preserving a piece of Australian heritage.'
Looking ahead, Akubra plans to continue its tradition while adapting to contemporary tastes, including expanding its range of colors and styles. The anniversary is being celebrated with special events and limited-edition hats, ensuring that the next 150 years are as enduring as the last.
