AFL coaches are increasingly speaking out about the emotional toll of their roles, citing snide social media remarks, late-night calls from club officials, and a relentless workload as key stressors. A 2025 survey by the AFL Coaches Association found that 70% of coaches reported experiencing anxiety or depression related to their job, with many citing public criticism as a major factor.
Former Brisbane Lions coach Chris Fagan told The Age in March 2026 that the pressure has intensified with social media, saying, 'You cop abuse from people who have never met you, and it wears you down.' Current coaches, speaking anonymously, have described receiving abusive messages after losses, with some requiring mental health support.
The AFL has implemented a mental health hotline for coaches and staff since 2024, but coaches argue that more needs to be done to address the culture of constant scrutiny. The league is also reviewing its media policies to reduce post-game press conference pressures.
Experts from the University of Melbourne's School of Psychology note that the combination of high-stakes performance, public visibility, and lack of job security creates a 'perfect storm' for mental health issues. They recommend mandatory mental health days and reduced media commitments.
