The Australian Association of National Advertisers (AANA) and the Association for Data-driven Marketing and Advertising (ADMA) have confirmed they will merge, effective July 1, 2026. The announcement was made on June 10, 2026, according to industry reports.
The merged entity will operate under the name AANA, with ADMA's functions integrated into the existing structure. The move aims to streamline advocacy and resources for the advertising and marketing industry in Australia.
Both organizations have stated that the merger will create a unified voice for advertisers and data-driven marketers, addressing common challenges such as regulation, consumer trust, and technological change. No job losses have been announced as part of the merger.
