MANILA, Philippines — Comedian and actress Pokwang has been tapped as the first celebrity brand ambassador for the Philippine bakeshop chain Goldilocks. The announcement was made by the company on March 24, 2026.
In a statement, Goldilocks said Pokwang, known for her comedic talent and relatable persona, embodies the brand's values of bringing joy and creating memorable moments for families. The partnership was launched with a promotional event highlighting home-baked goodness and celebration.
Pokwang, whose real name is Marietta Subong, is a prominent figure in Philippine entertainment, currently working with the GMA Network. The collaboration marks a significant endorsement for the homegrown brand, which is a staple for cakes and pastries in the country.
