Zee Entertainment Enterprises Ltd. has announced a strategic initiative to invest 15% of the revenue generated from football content on its streaming platform ZEE5. The investment is aimed at supporting India's ambition to host the FIFA World Cup by 2034, according to a company statement.
The move aligns with the All India Football Federation's (AIFF) long-term vision to bring the tournament to India. Zee's commitment includes developing grassroots football infrastructure and promoting the sport across the country.
As of June 2026, India has not yet submitted a formal bid for the 2034 FIFA World Cup. The AIFF has expressed interest, but no official timeline has been confirmed by FIFA. Zee's investment is seen as a private sector boost to these aspirations.
The company did not disclose specific revenue figures from ZEE5's football content. However, Zee holds broadcasting rights for several international football leagues and tournaments in India, including the FIFA World Cup 2022 and 2026.
