FIFA has confirmed that the 2026 World Cup final will feature a Super Bowl-style halftime show for the first time in the tournament's history. According to multiple reports, the performance will be headlined by Madonna, Shakira, and K-pop group BTS, with Coldplay's Chris Martin serving as curator.
The show is scheduled to take place during the halftime interval of the final match, which will be held at MetLife Stadium in East Rutherford, New Jersey, on July 19, 2026. This marks a significant departure from traditional World Cup ceremonies, which typically occur before the match or at the closing ceremony.
FIFA President Gianni Infantino stated that the initiative aims to 'bring the excitement of a Super Bowl halftime show to the world's biggest sporting event.' However, the extended halftime duration has raised concerns among players and coaches about potential disruptions to match rhythm.
Madonna, Shakira, and BTS have not yet officially confirmed their participation, but sources close to the artists indicate negotiations are in advanced stages. Chris Martin, known for his work with Global Citizen, is expected to oversee the creative direction.
The 2026 World Cup is being co-hosted by the United States, Canada, and Mexico, and the final is anticipated to draw a global audience of over 1 billion viewers.
