Wedding souvenirs, or favors, have evolved significantly in 2026, with couples prioritizing personalization and sustainability. According to a 2026 survey by The Knot, 78% of couples now choose eco-friendly favors, such as seed packets or reusable tote bags, over traditional trinkets. The average spending on favors is $500 per wedding, a slight increase from previous years due to higher demand for custom items.
Popular trends include edible favors like local honey or artisanal chocolates, which account for 45% of choices, and charitable donations made in guests' names, representing 12% of favors. Experts recommend ordering favors at least three months before the wedding to ensure timely delivery, especially for personalized items.
However, not all souvenirs are well-received. A 2025 study by WeddingWire found that 30% of guests forget to take favors home, leading to waste. To avoid this, planners suggest practical items like mini candles or bottle openers, which have a 90% retention rate. Couples are also encouraged to display favors prominently at the reception to increase guest engagement.
