As of September 2026, global tourism continues to recover, with international arrivals projected to reach near pre-pandemic levels. According to the UNWTO, destinations in Asia, Europe, and Africa are reporting strong growth, driven by pent-up demand and improved connectivity.
Japan stands out as a top performer, benefiting from the weak yen and visa-free travel for many nationalities. The Japan National Tourism Organization reported a record 25 million visitors in the first eight months of 2026, a 15% increase year-on-year. Portugal also shines, with a 12% rise in tourist arrivals, according to Turismo de Portugal, thanks to its affordable prices and cultural appeal.
Morocco has emerged as a rising star, with a 20% increase in visitors, per the Moroccan Tourism Observatory, attracted by its diverse landscapes and improved infrastructure. In the Americas, Mexico and the Dominican Republic continue to draw crowds, with Mexico recording a 10% growth in international tourists, according to SECTUR.
Overall, the travel industry is optimistic, though challenges like climate change and economic uncertainties remain. These destinations offer a mix of value, safety, and unique experiences, making them favorites for 2026.
