According to data from BrokersThai, a Thai brokerage comparison platform, local traders are increasingly analyzing gold and cryptocurrency side by side as investment options amid shifting market conditions in 2026. The trend reflects a growing interest in diversifying portfolios with both traditional safe-haven assets and digital currencies.
BrokersThai reported that search queries and comparison tools on its platform for gold versus crypto have surged by 35% in the first quarter of 2026 compared to the previous quarter. This comes as global economic uncertainties, including inflation concerns and geopolitical tensions, drive investors to seek alternative stores of value.
Gold prices have remained relatively stable around $2,400 per ounce in May 2026, while Bitcoin has fluctuated between $65,000 and $72,000 during the same period, according to market data. Thai traders are particularly focused on volatility, liquidity, and regulatory clarity when comparing the two assets.
The data also indicates that younger Thai investors, aged 25-40, show a higher preference for crypto, while older demographics lean toward gold. BrokersThai's analysis suggests that the ongoing comparison is likely to intensify as more digital asset regulations are expected in Thailand later this year.
