Tesla has announced that it will deploy its Grok artificial intelligence assistant in its vehicles in Morocco and the Middle East. The feature was already available in North America, Europe, and some parts of Asia.
The announcement marks a further expansion of Tesla's in-car AI capabilities into new markets. Grok, developed by xAI, is designed to provide conversational assistance and other AI-powered functions inside Tesla vehicles.
Details on the exact rollout timeline and the specific countries included in the Middle East deployment have not been fully disclosed. Tesla has not yet confirmed whether the feature will be available in all its vehicles in the region or only in newer models.
This move follows Tesla's broader strategy of integrating advanced software and AI features into its fleet, as competition in the electric vehicle and automotive AI space intensifies globally.
