On July 11, 2026, Strategy (formerly MicroStrategy) announced in a regulatory filing that it may sell up to $1.25 billion in Bitcoin. The company, known for its large Bitcoin holdings, did not specify a timeline or reason for the potential sale.
As of the filing, Strategy held approximately 214,400 Bitcoin, acquired at an average price of around $35,000 per coin. The potential sale represents about 17% of its total holdings at current market prices.
Analysts are divided on the impact on MSTR stock. Some view the move as a way to raise cash for corporate purposes, while others see it as a bearish signal for Bitcoin. The stock has been volatile in recent weeks, trading near $1,500 as of July 10.
Strategy CEO Michael Saylor has not commented publicly on the filing. The company has a history of using debt and equity to buy Bitcoin, and this potential sale would mark a rare reversal.
