Stellantis has announced plans to introduce seven new Jeep, Ram, and Chrysler vehicles priced under $40,000, with two of those models costing less than $30,000, as part of its Dare Forward 2030 strategic plan. The initiative aims to make these brands more accessible to a broader range of consumers.
The company's strategy focuses on expanding its entry-level offerings while maintaining profitability. According to Stellantis, the new vehicles will include both internal combustion and electrified powertrains, though specific models and launch dates have not been confirmed.
Industry analysts note that the move comes as automakers face increasing pressure to offer affordable options amid rising vehicle prices. The average transaction price for a new vehicle in the U.S. exceeded $48,000 in early 2026, according to Kelley Blue Book.
Stellantis has not yet provided details on which specific models will be included in the sub-$40,000 lineup, but the company has emphasized that the vehicles will retain the brand characteristics of Jeep, Ram, and Chrysler while being more budget-friendly.
