ISLAMABAD (Dunya News) - The State Bank of Pakistan (SBP) has launched its nationwide “Go Cashless” campaign ahead of Eid-ul-Adha 2026 to promote safe and convenient digital transactions in cattle markets across the country.
The initiative, introduced under the SBP’s broader financial inclusion strategy, aims to reduce the use of physical cash during the festive season, when large volumes of livestock are bought and sold. According to the SBP, digital payments can help prevent theft and loss of cash, and provide a transparent record of transactions.
The campaign includes awareness drives, partnerships with banks and mobile wallet providers, and the installation of point-of-sale (POS) terminals at major cattle markets. The SBP has urged all stakeholders to adopt digital payment methods for a safer and more efficient Eid experience.
