On June 30, 2026, Ricard unveiled a new limited-edition bottle series in Marseille, turning its iconic pastis bottle into a canvas for contemporary artists. The initiative revives the spirit of founder Paul Ricard, who personally designed posters and logos, viewing creativity as an extension of his business.
The first bottle features a design by Marseille-based street artist L'Atlas, known for his geometric patterns inspired by ancient scripts. The bottle is available exclusively at select retailers in the Provence-Alpes-Côte d'Azur region, with a portion of proceeds donated to local art education programs.
Ricard's move reflects a broader trend of brands collaborating with artists to connect with younger consumers. The company has not disclosed sales targets but emphasized the cultural significance of the project. 'This is about honoring our roots while looking forward,' a Ricard spokesperson said.
