ReelShort, the U.S.-based microdrama app that has become a global leader in the format, has struck a distribution deal with Globe, a major Philippine telecom operator. The pact is ReelShort's second Southeast Asian carrier tie-up in two months, following a similar agreement with Thailand's AIS in April 2026.
The partnership will allow Globe subscribers to access ReelShort's library of short-form vertical dramas through their mobile plans. Financial terms of the deal were not disclosed.
ReelShort, owned by Chinese company Crazy Maple Studio, has seen rapid growth since its launch in 2022, particularly in English-speaking markets. The app specializes in bite-sized episodes, typically 1-2 minutes long, designed for mobile viewing.
This expansion into the Philippines, a market with high mobile engagement and a strong appetite for short-form content, underscores ReelShort's strategy to grow its user base through telecom partnerships in Southeast Asia.
