Prickly pear, known locally as 'l'hendia' in Morocco, has transitioned from a common summer treat to a luxury item, with prices ranging from 3 to 6 dirhams per fruit depending on quality and size, according to recent market reports.
The price surge is attributed to prolonged drought conditions that have reduced harvests in key growing regions such as Sidi Ifni and AΓ―t BaΓ’mrane. Farmers report that water scarcity has led to smaller yields and higher production costs.
Despite the high prices, demand remains strong, particularly for premium varieties exported to Europe. The fruit is also used in cosmetics and food products, adding to its value.
Local consumers express concern over affordability, as the fruit was once a staple accessible to all. Some vendors note that sales have slowed compared to previous years.
