Peter Urlich, a veteran of New Zealand music, is best known to newer generations for a simple sports chant he wrote 25 years ago: 'We are the Warriors, 100 percent.' The chant has become the iconic victory song for the New Zealand Warriors rugby league team.
Urlich had a hand in some of New Zealand's biggest classic rock hits, but the short, simple chant has taken on a life of its own. It is played after every Warriors win, uniting fans at Mount Smart Stadium and beyond.
The chant's origins date back to around 2001, when Urlich was asked to create a rallying cry for the club. Since then, it has become a staple of the team's identity, sung by players and supporters alike.
While the Warriors have yet to win an NRL premiership, the song remains a symbol of hope and pride for the fanbase. Urlich's contribution to the club's culture is celebrated as much as his musical career.
