Nothing, the London-based consumer tech company known for its transparent designs, has teased a new smartphone model tentatively called the Phone (4b). The announcement comes amid a global surge in RAM prices driven by unprecedented demand from AI data centers.
According to industry reports, the cost of DRAM chips has risen sharply in 2026, with some analysts citing a 20-30% increase year-over-year due to AI server expansion. This could impact the pricing of consumer electronics, including smartphones.
Nothing's teaser, posted on social media, shows a device with a distinctive design but provides no specifications or release date. The company has not confirmed the name 'Phone 4b' officially, but the branding suggests a possible budget or variant model.
Experts warn that if RAM prices continue to climb, consumers may see higher prices for new phones, laptops, and other devices later this year. Nothing has not commented on how this might affect the Phone (4b)'s final pricing.
