Netflix New Zealand has increased its subscription prices by $3 to $6 per month as of 2025, bringing the current plans to $17.99, $27.99, and $33.99 per month. The company has confirmed it will not introduce an ad-supported tier in New Zealand, unlike competitors Disney+, Amazon Prime Video, and Sky's Neon, which have all added ads to their cheapest plans.
Netflix's decision to avoid ads in New Zealand contrasts with its strategy in other markets, where it launched a 'Basic with Ads' plan in late 2022. The company has not provided a specific reason for this regional difference, but analysts suggest it may be due to the smaller market size and existing pricing structure.
The price increases were announced in early 2025, affecting all three tiers: Standard with ads (not available in NZ), Standard, and Premium. Netflix cited investment in content and technology as the reason for the hike. Subscribers have expressed mixed reactions, with some considering switching to cheaper ad-supported rivals.
