According to a 2026 survey by the Society of American Florists, roses and baby's breath are the most popular flower choices for Mother's Day this year. The survey, conducted in April 2026, found that 68% of consumers plan to purchase flowers, with 45% opting for roses and 22% for mixed bouquets including baby's breath.
Last-minute shoppers are expected to account for 30% of sales, according to the same survey. Florists report that pre-orders have been strong, but many customers are waiting until the weekend before May 10 to make their purchases.
Prices for a dozen roses average $75 in 2026, up 5% from 2025 due to inflation and supply chain costs, according to data from the USDA. Baby's breath remains a budget-friendly option, with bunches starting at $10.
Online flower delivery services like 1-800-Flowers and Teleflora report a 20% increase in orders compared to last year, driven by convenience and same-day delivery options. Local florists also see steady foot traffic, especially for custom arrangements.
