Morocco's Oriental Region Refines Tourism Strategy
Morocco's Oriental region updates its tourism strategy to boost arrivals and highlight cultural and natural assets.
July 15, 2026
1 min read
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Source: lopinion.ma
Morocco's Oriental region is refining its tourism strategy to enhance its appeal as a destination, focusing on cultural heritage, natural landscapes, and improved infrastructure. The initiative aims to increase visitor numbers and diversify the regional economy.
Key elements include promoting the region's Mediterranean coastline, the Rif Mountains, and historic sites such as the city of Oujda. Efforts also target developing eco-tourism and rural tourism to attract a broader range of travelers.
The strategy aligns with Morocco's national tourism goals, which seek to boost the sector's contribution to GDP and create jobs. Local authorities are working with private stakeholders to improve services and marketing.
❓ Frequently Asked Questions
What is the main goal of the Oriental region's tourism strategy?
The strategy aims to increase visitor numbers and diversify the regional economy by promoting cultural, natural, and eco-tourism assets.
Which areas are being promoted in the Oriental region?
The strategy highlights the Mediterranean coastline, the Rif Mountains, and historic sites like Oujda, along with eco-tourism and rural tourism.
How does this strategy align with Morocco's national tourism goals?
It supports national objectives to boost tourism's GDP contribution and create jobs, with collaboration between local authorities and private stakeholders.
