As the 2026 FIFA World Cup unfolds across North America, Morocco's National Tourist Office (ONMT) and the National Airports Authority (ONDA) are already using the global spotlight to prepare for the 2030 World Cup, which Morocco will co-host with Spain and Portugal. The 2026 event, taking place from June 11 to July 19, 2026, in the United States, Canada, and Mexico, offers a unique platform for Morocco to showcase its tourism potential and upgrade its aviation infrastructure.
ONMT has launched targeted promotional campaigns in key markets, including the U.S. and Canada, to attract visitors to Morocco during and after the 2026 tournament. According to official statements, the office aims to increase tourist arrivals by 20% by 2028, leveraging the visibility from the 2026 World Cup. Meanwhile, ONDA is accelerating expansion projects at major airports, including Casablanca's Mohammed V International Airport and Marrakech Menara Airport, to handle the expected surge in passengers for 2030.
The 2030 World Cup will mark the first time the tournament is held across three continents, with Morocco hosting matches in six cities: Casablanca, Rabat, Marrakech, Agadir, Fez, and Tangier. The Moroccan government has allocated $5 billion for infrastructure upgrades, including new stadiums, high-speed rail links, and airport expansions. These preparations are being fast-tracked using lessons learned from the 2026 event.
Industry experts note that the 2026 World Cup provides a critical testing ground for Morocco's hospitality and transport sectors. The country expects to welcome over 1.5 million tourists during the 2030 tournament, up from the 1.2 million who visited during the 2022 FIFA World Cup in Qatar. The ONMT and ONDA are coordinating closely with FIFA and the other co-hosts to ensure seamless integration of Morocco's offerings into the global event.
While the 2026 World Cup is not being held in Morocco, the country's proactive approach demonstrates a strategic vision to maximize the benefits of international sporting events. The efforts are part of a broader national strategy to position Morocco as a leading tourist destination in Africa and the Arab world, with the 2030 World Cup serving as the ultimate showcase.
