Morocco's domestic tourism sector recorded over 4 million overnight stays in the first five months of 2026, a 2% increase compared to the same period in 2025, according to Minister of Tourism Fatim-Zahra Ammor. She made the announcement on Tuesday, June 23, 2026, during a press conference in Rabat.
Ammor emphasized the need to reduce seasonality and improve the geographic distribution of domestic tourism. She noted that current data shows a concentration of stays in coastal regions during summer months, while other areas and seasons remain underutilized.
The minister outlined plans to promote alternative destinations and extend the tourism season through targeted campaigns and partnerships with regional tourism councils. No specific budget or timeline was provided for these initiatives.
The 2% growth rate is modest compared to pre-pandemic levels, but reflects a steady recovery in domestic travel. The ministry aims to boost this figure by diversifying offerings and encouraging year-round travel.
