On the sidelines of the GITEX Africa Morocco 2026 technology exhibition, Morocco's Digital Development Agency (ADD) and global customer experience and technology services firm Concentrix have signed a strategic framework cooperation agreement. The partnership was formalized during the event, which is being held from April 14-16, 2026, in Marrakech.
The agreement aims to combine the expertise of the ADD, the government body responsible for Morocco's digital strategy, with Concentrix's capabilities in technology and business services. The collaboration is designed to accelerate the country's digital transformation agenda, focusing on skills development and innovation.
While specific financial details and project timelines were not disclosed in the official announcement, the partnership is framed as a public-private initiative to enhance Morocco's digital ecosystem. The signing ceremony was attended by officials from both entities, highlighting the commitment to fostering a knowledge-based economy.
GITEX Africa 2026 serves as a key platform for such announcements, connecting African tech ecosystems with global investors and companies. This agreement aligns with broader regional efforts to build digital infrastructure and cultivate a skilled workforce for the future.
