Morocco's tourism sector saw a positive start to 2026, with a 3% increase in tourist arrivals in January compared to the same month in 2025, according to official figures from the country's tourism observatory. The data indicates a continued recovery for the vital economic sector.
The growth follows a record-breaking year for Moroccan tourism in 2025, where the country surpassed 15 million arrivals. Authorities have been implementing a strategic roadmap aimed at attracting 17.5 million tourists by 2026 and increasing the sector's contribution to the national GDP.
Key source markets, including France and Spain, remain strong contributors to the influx. The Moroccan government has been actively promoting diversified tourism offerings, including cultural, desert, and seaside destinations, to sustain this growth trajectory.
