On June 20, 2026, the Moroccan Organization for Tourist Transport (OMTT) held its ordinary general assembly in Casablanca, bringing together industry professionals to discuss the urgent need for modernization in the tourism transport sector. The meeting focused on preparing for the 2030 FIFA World Cup, which Morocco will co-host with Spain and Portugal.
Key topics included the adoption of digital tools, fleet renewal, and improved training for drivers and staff. The OMTT emphasized that the sector must align with international standards to meet the expected influx of tourists and football fans. According to the organization, Morocco aims to welcome 26 million tourists by 2030, up from 14.5 million in 2024.
Participants also highlighted challenges such as outdated vehicles, lack of digital integration, and insufficient coordination with other tourism stakeholders. The OMTT called for government support, including tax incentives and subsidies for eco-friendly vehicles, to accelerate the transition.
The meeting concluded with a roadmap for 2026-2030, which includes pilot projects for electric buses in Marrakech and Agadir, and a national training program for 5,000 drivers by 2028. The OMTT plans to present these proposals to the Ministry of Tourism and Transport in July 2026.
