Morocco's tourism revenue in foreign currency reached 31 billion dirhams (approximately $3 billion) in the first quarter of 2026, according to data from the Ministry of Tourism. This represents a 12% increase compared to the same period in 2025, driven by a surge in international arrivals.
The number of tourists visiting Morocco in Q1 2026 exceeded 3.5 million, a 15% rise year-on-year. Key source markets included France, Spain, and the United Kingdom, with significant growth from emerging markets like China and Brazil.
Minister of Tourism Fatim-Zahra Ammor attributed the growth to enhanced air connectivity and marketing campaigns. 'We are on track to achieve our target of 17.5 million tourists by 2027,' she said in a statement.
The sector's recovery has been robust, with revenue now exceeding pre-pandemic levels by 20%. The government has invested in new infrastructure, including expanded airports and renovated heritage sites, to sustain growth.
