In January 2026, Morocco reported a significant surge in tourism, aiming to attract 26 million visitors by 2030. This growth has caught the attention of Spanish media, with El Economista publishing an article titled "La capacidad del Maroc pour tripler son tourisme en seulement vingt ans menace..." (The capacity of Morocco to triple its tourism in just twenty years threatens...). The article highlights concerns that Morocco's success might come at Spain's expense.
Morocco's tourism sector has been expanding rapidly, with visitor numbers increasing by over 20% in 2025 compared to the previous year, according to the Moroccan Ministry of Tourism. The country has invested heavily in infrastructure, including new airports and high-speed rail links, to accommodate the influx of tourists. The government's goal is to make Morocco one of the top tourist destinations in Africa and the Mediterranean.
Spanish media outlets have focused on the potential economic impact on Spain, particularly in regions like Andalusia and the Canary Islands, which compete with Morocco for sun-and-beach tourism. Some analysts suggest that Morocco's lower costs and improved connectivity could lure tourists away from Spanish destinations. However, tourism experts note that both countries can benefit from regional growth, as increased interest in North Africa may also boost travel to Spain.
As of August 2026, Morocco continues to invest in tourism, with new hotel projects and cultural initiatives underway. The country's tourism minister has emphasized that Morocco aims to complement, not compete with, its European neighbors, offering a unique blend of culture, history, and modernity.
