Morocco's National Tourism Office (ONMT) has launched a promotional campaign in New York City to highlight the country as a key destination for the 2026 FIFA World Cup, which Morocco will co-host with the United States and Canada. The campaign, reported on June 16, 2026, aims to attract visitors and investors by showcasing Morocco's cultural heritage, modern infrastructure, and proximity to Europe.
The initiative includes digital advertising, partnerships with travel agencies, and events in Times Square, according to ONMT officials. Morocco is investing heavily in tourism infrastructure, including new hotels and expanded airports, to accommodate an expected influx of fans during the tournament, which runs from June 11 to July 19, 2026.
Morocco will host matches in six cities, including Casablanca, Marrakech, and Rabat. The country's tourism sector aims to double visitor numbers to 26 million by 2030, leveraging the World Cup as a catalyst. The New York campaign is part of a broader strategy to target North American travelers, who represent a growing market for Moroccan tourism.
