Morocco has officially launched eTrade.ma, a new B2B digital platform designed to support Moroccan exporters in accessing international markets. The platform was unveiled at Mohammed VI Polytechnic University in Benguerir, as reported by Moroccan state media on July 20, 2026.
Developed by teams at the university, eTrade.ma aims to streamline export processes and connect Moroccan businesses with global buyers. The initiative is part of Morocco's broader strategy to modernize its foreign trade and increase non-agricultural exports.
According to official sources, the platform provides tools for market intelligence, trade matching, and logistics support. It targets small and medium-sized enterprises (SMEs) that often face barriers in international trade.
The launch aligns with Morocco's digital transformation goals under the 'Maroc Digital 2025' plan, though specific metrics on expected export growth were not provided in the announcement.
