Moroccan hoteliers and travel agencies are aggressively cutting prices to attract members of the Moroccan diaspora (MRE) during the summer season, as the sector struggles with a sharp drop in international visitors. According to industry reports, the downturn is largely attributed to ongoing geopolitical tensions in the Middle East, which have dampened travel demand across the region.
Verified data from the Moroccan National Tourist Office (ONMT) shows that tourist arrivals fell by 12% in the first quarter of 2026 compared to the same period in 2025. In response, many hotels in Marrakech, Agadir, and Tangier are offering discounts of up to 40% on standard rates, with some packages including free airport transfers and meal plans.
βWe have never seen such low prices for this time of year,β said a spokesperson for the Regional Tourism Council of Marrakech-Safi in a statement on May 20, 2026. βThe goal is to fill rooms and support local businesses that depend on summer tourism.β
The price cuts are specifically targeting MRE travelers, who traditionally account for a significant portion of summer bookings. Airlines such as Royal Air Maroc and Ryanair have also introduced reduced fares on routes from Europe to Morocco, further incentivizing travel.
Despite the discounts, industry analysts caution that the recovery may be slow if global travel confidence does not improve. The Moroccan government has not announced additional stimulus measures beyond existing tourism promotion campaigns.
