The Festival des Plages Maroc Telecom, held in the coastal city of M'diq, Morocco, drew a record crowd of over 670,000 festival-goers during the celebrations of the Throne Day (Fête du Trône) on July 29 and 30, 2026. The two major concerts were the highlight of the event, according to the festival organizers.
The Throne Day, celebrated annually on July 30, marks the anniversary of King Mohammed VI's accession to the throne. This year's festivities in M'diq were part of a broader national celebration, with the beach festival serving as a major attraction for both locals and tourists.
The festival, sponsored by Maroc Telecom, has become one of Morocco's most popular summer events, featuring a mix of Moroccan and international artists. The record attendance underscores the event's growing popularity and its role in promoting cultural tourism in the region.
Local authorities reported no major incidents during the two-day event, which was secured by a large deployment of security forces. The success of the festival is seen as a boost for the local economy, with hotels and restaurants reporting full occupancy.
