Airports of Morocco (AOM) has launched a new campaign titled 'Let The Game Take Off' in partnership with the national football team, the Atlas Lions, ahead of the 2026 FIFA World Cup. The campaign was unveiled on June 12, 2026, through an animated institutional film that blends comic book aesthetics with real airport operations.
The film draws a parallel between the team's on-field performance and the work of thousands of airport staff, highlighting the coordination and precision required in both fields. According to AOM, the campaign aims to showcase Morocco's readiness to host the World Cup, which the country will co-host with Spain and Portugal.
Morocco's airports have undergone significant upgrades in recent years to handle increased passenger traffic expected during the tournament. The campaign emphasizes the role of airports as gateways for fans and teams arriving for the event.
The Atlas Lions, who made history by reaching the semifinals of the 2022 World Cup in Qatar, are expected to be a major draw in 2026. The campaign features key players from the national team, though specific names were not disclosed in the initial release.
Airports of Morocco has not yet released details on the campaign's duration or budget, but it is expected to run across digital and traditional media channels throughout the World Cup period.
