As the 2026 FIFA World Cup captivates fans across the United States, a Moroccan food truck in New York City has emerged as an unexpected rallying point for supporters. Located in Midtown Manhattan, the truck, named 'Marrakech Express,' has been drawing crowds of fans, particularly during Morocco's matches.
According to verified reports, the food truck's owner, Ahmed Benali, a Moroccan immigrant who has lived in New York for over a decade, began offering special match-day menus featuring traditional Moroccan dishes like couscous and tagine. The truck has become a hub for Moroccan expatriates and soccer enthusiasts alike, who gather to watch games on a portable screen set up nearby.
Local news outlets have covered the phenomenon, noting that the truck's popularity spiked after Morocco's surprising victory in a group-stage match. Benali told reporters, 'I wanted to create a space where people could feel the spirit of Morocco, even far from home.' The truck has also attracted fans from other nations, fostering a multicultural atmosphere.
The 2026 World Cup, co-hosted by the United States, Canada, and Mexico, has seen similar community-driven initiatives across host cities, but the Moroccan food truck in New York stands out for its organic growth and cultural significance. As of June 18, 2026, the truck continues to operate daily, with plans to expand its offerings for the tournament's knockout stages.
