Actress Millie Bobby Brown launched her beauty and wellness brand, Florence by Mills, in Paris on March 26, 2026. The event marked the brand's official entry into the French market.
For the launch, Brown wore a strapless black dress, aligning with the Y2K fashion aesthetic that has seen a resurgence. The look was widely covered by fashion and entertainment media outlets covering the event.
Florence by Mills, which Brown founded in 2019, is a skincare and makeup line targeted at Gen Z consumers. The Paris launch is part of the brand's international expansion strategy.
