Mexico City is buzzing with World Cup fever as the 2026 FIFA World Cup kicks off across North America. Billboards featuring Lionel Messi and other stars are everywhere, and street vendors are selling unofficial jerseys. However, the economic reality for many locals is mixed.
According to reports, small businesses in areas like the historic center have seen a boost in foot traffic, but rising rents and inflation are squeezing profits. Some vendors told local media that while the World Cup brings tourists, the cost of living has increased, making it hard to save.
The Mexican government has invested in infrastructure upgrades, including renovations to the Estadio Azteca, which will host several matches. Yet, critics argue that public funds could have been better spent on social programs. As of June 2026, the tournament is ongoing, with Mexico's national team yet to play its first match.
