McKinsey & Company has appointed Yassir Zouaoui as its new managing partner for Morocco and Francophone Africa, according to an announcement reported by Moroccan media. Zouaoui takes over leadership of the firm's operations across the region at a time when demand for consulting services in Africa continues to grow.
Zouaoui has been with McKinsey for over a decade, according to his professional profile. He has worked with clients across Africa and the Middle East on strategy, organization, and transformation projects. His experience includes serving both public and private sector organizations.
The appointment comes as international consulting firms expand their presence in Africa, where economic growth and digital transformation are driving demand for advisory services. Morocco has positioned itself as a business hub for Francophone Africa, attracting investment in finance, manufacturing, and technology.
McKinsey has not publicly disclosed further details about the leadership transition or Zouaoui's specific priorities in the role. The firm declined to comment beyond confirming the appointment.
