The 14th edition of the African Performing Arts Market (MASA) launched in Abidjan, Côte d'Ivoire, on April 7, 2026. A key announcement was the official launch of MASA TV, a new streaming platform, and a dedicated mobile application. These digital tools are designed to broaden access to the festival's performances, conferences, and professional meetings.
MASA 2026, which runs until April 13, focuses on the theme "African Cultures, Digital Challenges." The introduction of MASA TV and the app directly supports this theme by creating a digital extension for the market. The platform aims to showcase African artistic creation to a global audience beyond the physical event in Abidjan.
The initiative seeks to enhance the visibility of artists and facilitate networking among professionals in the cultural and creative industries. By digitizing content, MASA intends to preserve a legacy of performances and discussions for future reference and on-demand viewing.
