The 10th edition of the Pan-African Performing Arts Market (MASA) is currently being held in Abidjan, Côte d'Ivoire. The event, which runs from April 5 to April 12, 2026, serves as a major platform for African artists and cultural professionals.
This year's theme is "African Cultural Industries: Lever for Sustainable Development and Influence." The market features performances, exhibitions, professional meetings, and workshops across disciplines like theater, dance, music, and storytelling.
MASA 2026 brings together hundreds of artists, producers, festival directors, and cultural entrepreneurs from across Africa and the diaspora. The event aims to foster networking, co-productions, and the international circulation of African artistic works.
The market is organized by the Ivorian government in partnership with international bodies. It is considered a key event for promoting the diversity and economic potential of Africa's creative sectors on the global stage.
