Marrakech, Morocco, hosted the International Tourism Innovation and Investment Conference on April 24-25, 2026, at the Palais des Congrès. The event brought together industry leaders, investors, and policymakers to discuss sustainable tourism development and digital transformation in the sector.
Key topics included green tourism initiatives, smart destination management, and investment opportunities in Morocco's tourism infrastructure. The conference featured panel discussions with experts from the World Tourism Organization (UNWTO) and the Moroccan Ministry of Tourism.
According to organizers, the event aimed to position Morocco as a leading destination for innovative tourism investments, with a focus on post-pandemic recovery and long-term sustainability. The conference also highlighted Morocco's National Tourism Strategy 2026-2030, which targets increasing tourist arrivals by 30%.
