The second edition of the International Conference on Innovation and Tourism Investment is being held in Marrakech, Morocco, from April 16-18, 2026. The event is organized by Morocco's Ministry of Tourism, Handicrafts, and Social and Solidarity Economy and the Moroccan Society of Tourism Engineering (SMIT), in partnership with UN Tourism.
The conference aims to position itself as a key global platform for discussing the future of tourism investment. It focuses on fostering innovation, promoting sustainable development models, and exploring new financing mechanisms for tourism projects worldwide. High-level participants include government officials, investors, tourism professionals, and experts from the UN system.
Key themes for the 2026 edition include leveraging digital transformation, enhancing destination competitiveness, and developing resilient tourism strategies in the face of global challenges. The event features panel discussions, workshops, and B2B meetings designed to facilitate partnerships and concrete investment opportunities.
This conference underscores Morocco's strategic role as a regional tourism hub and its commitment to contributing to the global agenda for a more sustainable and innovative tourism sector, in line with UN Tourism's objectives.
