UTA has enlisted a broad slate of stars, clients, brands and creators to take part in its expansive Cannes Lions activations, including the return of its UTA Beach facility in the heart of the festival and the additions of a VIP Creator Lounge and pop-up recording studio, the agency announced Wednesday.
Among the talent set to appear are Ludacris, Paris Hilton, and Mel Robbins, along with other UTA clients and creators. The activations will take place during the Cannes Lions International Festival of Creativity, scheduled for June 16-20, 2025, in Cannes, France.
UTA's beach facility, located on the Croisette, will host panels, performances, and networking events. The VIP Creator Lounge will provide a dedicated space for digital creators, while the pop-up recording studio will allow for live content creation.
The agency's presence underscores its focus on bridging entertainment, advertising, and technology at the festival.
