Larry Price, a legendary figure in Texas radio broadcasting and high school football, has died at the age of 77. His death was confirmed by his family and colleagues in early March 2026.
Price was best known for his decades-long career as the host of "The Larry Price Show" on KFYO radio in Lubbock, Texas. He began his broadcasting career in 1972 and became a trusted voice for news, sports, and community issues on the South Plains for over 50 years.
Beyond the microphone, Price was a respected high school football coach, mentoring young athletes at several West Texas schools. He was remembered by former players and listeners as a dedicated mentor who deeply cared for his community.
Details regarding the cause of death or specific memorial services were not immediately made public. Tributes from across Texas highlighted his lasting impact on broadcasting and local sports.
